Eight Maids A 'Missing'


Dutch milkmaid Company logo
Colonel Elliot was a country of war hero inwards World War I, a flight ace who inherited several run downwardly cotton wool mills inwards South Carolina.  Springs nursed them dorsum to wellness during the Great Depression as well as into prosperity during the instant World War. In the booming postal service country of war economic scheme he manufactured sheets as well as pillow cases. But his society as well as construct were unknown. He needed a agency to describe attending to his production and the advertising drive he dreamed upwards is yet the textbook illustration for how to constitute a successful brand.
Elliot Springs Cotton Mill 1931 - the 'Tony Stark' of Textiles
Elliot Springs' mill had an in-house beauty contender as well as took the winners upwards to New York where they were sketched past times leading illustrators.

James Montgomery Flagg sketching Springmaid beauty queen Billie Etters 1947

Elliot Springs incorporated the sketches into pin-up mode trend adverts. Springs provocative promotion drive changed the expression upwards of marketing. His risqué advertising made Springmaid Textiles famous as well as sales to a greater extent than than doubled. The ads also provoked considerable disapproval. Springs enjoyed the controversy, as long equally people were talking virtually his company, he didn't assist what they said.   

Springmaid  original Western Farsi paisley detail
only the daughter on the left remains inwards the reproduction fabric
In the master copy fabric, a really large horizontal stripe features 12 girls from the  Springmaid promotion campaign.  The bevy of beauties was cutting downwardly to exclusively 4 inwards the 1990's reproduction of the textile past times  Daisy Kingdom. The provocative poses of the infamous promotion drive were cutting as well as exclusively the 4 Dutch dairy maids remain.

Now y'all know why those 'maids went a 'missing!'  I never knew until yesterday, that the textile inwards my mother's wearing clothing had such a 'colourful' history!  
Late 40's lift - boxer shorts!

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